The Vision

A high-growth Specialty Coffee Roasting Company in New York City needed a technical partner to elevate their Shopify Plus platform into a high-conversion sales engine.

With a focus on both B2B relationships and direct-to-consumer sales, they required a digital presence that matched the premium quality of their artisanal roasts.

The Challenge

• Performance Bottlenecks: High page load times were hurting mobile conversions and user retention.
• Data Fragmentation: Complex tracking needed to be centralized under Google Tag Manager.
• Static Infrastructure: The team lacked flexibility to frequently update content and theme sections.

The Solution

• Speed & Performance Engineering: A full technical audit and optimization to significantly reduce page load times.
• Custom Shopify Plus Development: Bespoke theme sections and optimized PDPs for a brand-aligned shopping experience.
• Conversion Rate Optimization (CRO): A/B testing on checkout and key landing pages to maximize ROI.
• Agile Management: Real-time collaboration via Slack and transparent tracking through Trello.

The Impact

The technical overhaul did more than just improve site performance — it directly transformed the business’s bottom line. With continuous bi-weekly updates, the brand now stays agile and competitive in a crowded market.

"Thanks to our partnership with Dgen, we now release site updates every 1–2 weeks... Our business has seen 50% growth as a result." — Director of Marketing, Specialty Coffee Co.

Project Success Metrics

• Clutch Rating: 5.0 / 5.0 ⭐
• Business Growth: 50% increase in revenue since engagement
• Agility: 24/7 development resources with ultra-fast turnaround
• Tech Stack: Shopify Plus optimization & Google Tag Manager migration

By pairing deep technical optimization with a CRO mindset, Dgen Infotech helped this specialty roaster turn performance gains into sustained revenue growth.